Creating a Powerful Brand Voice to Rock Your Business

What is your current brand voice? Do you even have one? And if so, is it consistent across all channels and verticals?Most business owners and marketers don’t have a clear, consistent brand voice that allows them to stand out from the crowd. Most don’t understand either how their content strategy ties into that overall brand voice.Your content strategy is only going to function properly if it has 3 critical elements. Your content must attract, delight, and convert your readers. This is the basis of a solid content strategy.But attention comes at a price in this wired world. Attention is currency.If you’re publishing content, then you already have a brand voice. Your brand voice is the tone you use to communicate with your audience. It’s the words, style, and voice that your company uses to communicate with your audience.All of this says a lot about your brand. Because of this, you don’t want to leave defining your brand voice to chance.Your brand voice needs to be consistent across all of...
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Creating a Powerful Brand Through Your Content

Are you creating a powerful brand with your content marketing efforts? Have you ever really thought about how your message differentiates you from the millions of others out there?How different are you really from the thousands of other blogs in your niche? What do you want to be known for as a brand?Most business owners and marketers never really think about this. That’s why they never stand out.Look 5 years down the road from now. What topic of content do you want to be associated with? What types of products or services do you see yourself offering? What type of business and community do you want to create?These are all questions that help to set your business up for success in such a crowded arena.Knowing the answers to these questions will help you for the core categories of your blog. When you consistently create content on a few core categories, your market associates you with these categories. You build authority and your content becomes the go-to source for those topics.But building...
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The Blog Post Template That Keeps Readers Hooked and Coming Back to Devour More

Following a blog post template when creating each piece of content can mean the difference between average content, and content that keeps readers hooked and coming back to devour more.There are over 2 million blog posts being published every single day. Your audience are being pulled in multiple directions. What makes yours stand out?Your posts can be dripping with value and still not be read. If you’re serious about standing out in such a crowded wired world, your content must disrupt their attention, draw them in by empathizing, and compel them to opt-in to your email list to continue where the blog post has ended.The problem typically lies in the way you’ve structured your blog post.I’m going to walk you through 8 critical components that you need in order to stand out and be noticed. Following these components ensures that your readers are hooked on your content and continue reading each piece until the end.Blog Post Template: 8 Critical Elements to DeployThe HeadlineThe headline sells the entire blog post. It...
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Success Secret 8 Knowledge Is Power

Firefighters are the best-trained team you’ll ever come across. They train daily to prepare for virtually any kind of emergency that could arise.If their teams know the fundamentals of fire and understand fire behavior, they will be prepared and any fire will not surprise them. So learning and training is a huge part of everything they do.Most firefighters will not see the same exact fire twice in their careers. That’s why they must have tremendous knowledge and be prepared for the situations that present themselves every day.In firefighting, just as in life and business, how we prepare counts. Knowledge is particularly crucial for firefighting since much of their work is done with limited vision due to dense smoke.They depend on each other to communicate the situation and to be where they are supposed to be. Each member of the team at the fire is accountable for completion of their assignment. To fail in any area could be disastrous.Knowledge is power because it saves lives. Knowledge gives us the power to choose....
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Success Secret 7 Focus Inside Your Boat

We’re going to talk about a common issue that many people face- time management.I hear many people say that they don’t have time to do things like work on their goals. “I don’t have time” really means, it’s not a priority.Not having time for things you enjoy is a choice. You have the same amount of time as everyone else. What you need then, is to figure out how to use your time more effectively, so you can enjoy some of the pleasures t of life.If you want something bad enough, you will make the time to do it. You always have enough time for the things that are important to you if you spend it right.Managing priorities is a challenge for most people.Have you ever really looked at Olympic athletes? They have a remarkable focus, and are interested only in what they can control…. And that’s what’s happening inside their boat. Everything else is beyond their control and not worth expending the mental energy and attention that would...
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Success Secret 6 See It, Feel It, Trust It, Do It

Let’s talk about the fundamentals of goal setting. The secret sauce is this…Seeing what I want to accomplish, feeling the result of the action, trusting that I’m doing the right thing, and then implementing the plan.Do you know the difference between the best golfers and average golfers in the way they approach the game?The typical golfer goes to the range and hits balls for hours, making the same mistakes over and over. The best golfers realize the most important part of golf is what happens between the golfer’s ears.Golf isn’t really a physical game. You can play golf from the time you’re 3 years old. The people who are able to manage the mental part of the game are the ones who enjoy it the most, play the best, and take the most money from their competitors.Before any round, you need to create a plan. The plan may change, based on the wind, temperature, who you’re playing with, situations that present themselves on the course, or even how you feel on that...
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Your Content as a Driver for Change to Create Content Success

The Real Goal of MarketingTake a look at the content your business currently produces. Is there a defined flow and purpose to it, or is it just random content that you hope will bring traffic and sales to your business?We’ve already discussed why your business absolutely needs a solid content strategy, along with the tangible and intangible benefits of doing so. I think we can all agree that the benefits are pretty remarkable.Here’s the thing… if you’re not able to clearly articulate the direction that you want your content to take your readers, then it will be difficult for your readers to understand your purpose as well.In order to begin creating this flow and purpose, you need to first get clear about why your blog and content exists.We’re going to talk about how to set yourself up for content success. More specifically, how to create content that becomes a driver for change within your niche.By following the steps outlined here, you’ll finally have a clear idea of the purpose...
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Why Value Isn’t Enough For Business Success

Creating value in the marketplace truly isn’t enough to stand out from the crowd and ensure your business success.If you’ve been following along, you will have already gone through the before and after grid to create the idea after state for your audience. You will have also crafted your winning statement of value.So, you know EXACTLY what your market wants, the hard work is done, right?Wrong.Just because the market wants what you’re offering… that doesn’t mean they want it from YOU. (At least… not yet.)Yes, we have to make sure that what we offer is what our market wants, but just because someone wants it, doesn’t mean they want it yet.The conversion funnel takes that into account. It’s all about the courtship with your prospects and customers. It’s about using appropriate sequence and following ordinary human interaction. Just like if you were ‘dating’.The 2 Types of Doubts to Overcome Within Your Content and Marketing MessagesNo matter how great your product or service, or how much your prospect...
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Success Secret 5 From Now On

“Associate yourself only with those people you can be proud of- whether they work for you or you work for them.”Often times we have issue with our boss and we aren’t quite sure how to approach them in a way that’s healthy for everyone involved.Approach issues with your boss just like you would approach any other problem you encounter in business. First, clearly identify the problem. Most people jump to a solution before they understand precisely what the problem is. As a result, they solve the wrong problem, while allowing the real problem to pick up steam.How do you know if you’re solving the right problem?The key is to write down 3 things:The problem as you perceive it. The impact it has on you or others.What you want to accomplish- your desired end stateOnce you’ve gone through those 3 steps, you have everything you need to begin looking for solutions to the problem. Next, write down:Why you think the problem exists. Potential solutions.You’d be surprised how often new options...
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Success Secret 4 Above All Else

Promptness is an important trait that most people overlook. When people are late, it’s disrespectful and an insult to the person they are meeting.Apply these concepts to your life and marriage.You need to accept responsibility for where you are in your life. It’s easy for everyone to get wrapped up in their careers and let some personal things slip through the cracks. But those things are just as important as work.We often rationalize that the quality of our time together is more important than the quantity of our time together. We need both quality and quantity.Decide that spending time together will be the number 1 priority in your marriage or relationship, and outline how you are going to do that. Some of those things could be game changers in your relationship.The causes of most marital problems are the same as business problems- communication and misperceptions. Continue to make communication a priority. It will make a big difference.We become complacent. Complacency is the root of mediocrity, and mediocrity is success’s worst...
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