Creating a Powerful Brand Voice to Rock Your Business

What is your current brand voice? Do you even have one? And if so, is it consistent across all channels and verticals?Most business owners and marketers don’t have a clear, consistent brand voice that allows them to stand out from the crowd. Most don’t understand either how their content strategy ties into that overall brand voice.Your content strategy is only going to function properly if it has 3 critical elements. Your content must attract, delight, and convert your readers. This is the basis of a solid content strategy.But attention comes at a price in this wired world. Attention is currency.If you’re publishing content, then you already have a brand voice. Your brand voice is the tone you use to communicate with your audience. It’s the words, style, and voice that your company uses to communicate with your audience.All of this says a lot about your brand. Because of this, you don’t want to leave defining your brand voice to chance.Your brand voice needs to be consistent across all of...
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