Success Secret 7 Focus Inside Your Boat

We’re going to talk about a common issue that many people face- time management.I hear many people say that they don’t have time to do things like work on their goals. “I don’t have time” really means, it’s not a priority.Not having time for things you enjoy is a choice. You have the same amount of time as everyone else. What you need then, is to figure out how to use your time more effectively, so you can enjoy some of the pleasures t of life.If you want something bad enough, you will make the time to do it. You always have enough time for the things that are important to you if you spend it right.Managing priorities is a challenge for most people.Have you ever really looked at Olympic athletes? They have a remarkable focus, and are interested only in what they can control…. And that’s what’s happening inside their boat. Everything else is beyond their control and not worth expending the mental energy and attention that would...
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Success Secret 6 See It, Feel It, Trust It, Do It

Let’s talk about the fundamentals of goal setting. The secret sauce is this…Seeing what I want to accomplish, feeling the result of the action, trusting that I’m doing the right thing, and then implementing the plan.Do you know the difference between the best golfers and average golfers in the way they approach the game?The typical golfer goes to the range and hits balls for hours, making the same mistakes over and over. The best golfers realize the most important part of golf is what happens between the golfer’s ears.Golf isn’t really a physical game. You can play golf from the time you’re 3 years old. The people who are able to manage the mental part of the game are the ones who enjoy it the most, play the best, and take the most money from their competitors.Before any round, you need to create a plan. The plan may change, based on the wind, temperature, who you’re playing with, situations that present themselves on the course, or even how you feel on that...
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Your Content as a Driver for Change to Create Content Success

The Real Goal of MarketingTake a look at the content your business currently produces. Is there a defined flow and purpose to it, or is it just random content that you hope will bring traffic and sales to your business?We’ve already discussed why your business absolutely needs a solid content strategy, along with the tangible and intangible benefits of doing so. I think we can all agree that the benefits are pretty remarkable.Here’s the thing… if you’re not able to clearly articulate the direction that you want your content to take your readers, then it will be difficult for your readers to understand your purpose as well.In order to begin creating this flow and purpose, you need to first get clear about why your blog and content exists.We’re going to talk about how to set yourself up for content success. More specifically, how to create content that becomes a driver for change within your niche.By following the steps outlined here, you’ll finally have a clear idea of the purpose...
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Why Value Isn’t Enough For Business Success

Creating value in the marketplace truly isn’t enough to stand out from the crowd and ensure your business success.If you’ve been following along, you will have already gone through the before and after grid to create the idea after state for your audience. You will have also crafted your winning statement of value.So, you know EXACTLY what your market wants, the hard work is done, right?Wrong.Just because the market wants what you’re offering… that doesn’t mean they want it from YOU. (At least… not yet.)Yes, we have to make sure that what we offer is what our market wants, but just because someone wants it, doesn’t mean they want it yet.The conversion funnel takes that into account. It’s all about the courtship with your prospects and customers. It’s about using appropriate sequence and following ordinary human interaction. Just like if you were ‘dating’.The 2 Types of Doubts to Overcome Within Your Content and Marketing MessagesNo matter how great your product or service, or how much your prospect...
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Success Secret 5 From Now On

“Associate yourself only with those people you can be proud of- whether they work for you or you work for them.”Often times we have issue with our boss and we aren’t quite sure how to approach them in a way that’s healthy for everyone involved.Approach issues with your boss just like you would approach any other problem you encounter in business. First, clearly identify the problem. Most people jump to a solution before they understand precisely what the problem is. As a result, they solve the wrong problem, while allowing the real problem to pick up steam.How do you know if you’re solving the right problem?The key is to write down 3 things:The problem as you perceive it. The impact it has on you or others.What you want to accomplish- your desired end stateOnce you’ve gone through those 3 steps, you have everything you need to begin looking for solutions to the problem. Next, write down:Why you think the problem exists. Potential solutions.You’d be surprised how often new options...
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