Creating a Powerful Brand Through Your Content

Are you creating a powerful brand with your content marketing efforts? Have you ever really thought about how your message differentiates you from the millions of others out there?How different are you really from the thousands of other blogs in your niche? What do you want to be known for as a brand?Most business owners and marketers never really think about this. That’s why they never stand out.Look 5 years down the road from now. What topic of content do you want to be associated with? What types of products or services do you see yourself offering? What type of business and community do you want to create?These are all questions that help to set your business up for success in such a crowded arena.Knowing the answers to these questions will help you for the core categories of your blog. When you consistently create content on a few core categories, your market associates you with these categories. You build authority and your content becomes the go-to source for those topics.But building...
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