Creating a Powerful Brand Voice to Rock Your Business

What is your current brand voice? Do you even have one? And if so, is it consistent across all channels and verticals?Most business owners and marketers don’t have a clear, consistent brand voice that allows them to stand out from the crowd. Most don’t understand either how their content strategy ties into that overall brand voice.Your content strategy is only going to function properly if it has 3 critical elements. Your content must attract, delight, and convert your readers. This is the basis of a solid content strategy.But attention comes at a price in this wired world. Attention is currency.If you’re publishing content, then you already have a brand voice. Your brand voice is the tone you use to communicate with your audience. It’s the words, style, and voice that your company uses to communicate with your audience.All of this says a lot about your brand. Because of this, you don’t want to leave defining your brand voice to chance.Your brand voice needs to be consistent across all of...
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Creating a Powerful Brand Through Your Content

Are you creating a powerful brand with your content marketing efforts? Have you ever really thought about how your message differentiates you from the millions of others out there?How different are you really from the thousands of other blogs in your niche? What do you want to be known for as a brand?Most business owners and marketers never really think about this. That’s why they never stand out.Look 5 years down the road from now. What topic of content do you want to be associated with? What types of products or services do you see yourself offering? What type of business and community do you want to create?These are all questions that help to set your business up for success in such a crowded arena.Knowing the answers to these questions will help you for the core categories of your blog. When you consistently create content on a few core categories, your market associates you with these categories. You build authority and your content becomes the go-to source for those topics.But building...
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Success Secret 8 Knowledge Is Power

Firefighters are the best-trained team you’ll ever come across. They train daily to prepare for virtually any kind of emergency that could arise.If their teams know the fundamentals of fire and understand fire behavior, they will be prepared and any fire will not surprise them. So learning and training is a huge part of everything they do.Most firefighters will not see the same exact fire twice in their careers. That’s why they must have tremendous knowledge and be prepared for the situations that present themselves every day.In firefighting, just as in life and business, how we prepare counts. Knowledge is particularly crucial for firefighting since much of their work is done with limited vision due to dense smoke.They depend on each other to communicate the situation and to be where they are supposed to be. Each member of the team at the fire is accountable for completion of their assignment. To fail in any area could be disastrous.Knowledge is power because it saves lives. Knowledge gives us the power to choose....
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Your Content as a Driver for Change to Create Content Success

The Real Goal of MarketingTake a look at the content your business currently produces. Is there a defined flow and purpose to it, or is it just random content that you hope will bring traffic and sales to your business?We’ve already discussed why your business absolutely needs a solid content strategy, along with the tangible and intangible benefits of doing so. I think we can all agree that the benefits are pretty remarkable.Here’s the thing… if you’re not able to clearly articulate the direction that you want your content to take your readers, then it will be difficult for your readers to understand your purpose as well.In order to begin creating this flow and purpose, you need to first get clear about why your blog and content exists.We’re going to talk about how to set yourself up for content success. More specifically, how to create content that becomes a driver for change within your niche.By following the steps outlined here, you’ll finally have a clear idea of the purpose...
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Why Value Isn’t Enough For Business Success

Creating value in the marketplace truly isn’t enough to stand out from the crowd and ensure your business success.If you’ve been following along, you will have already gone through the before and after grid to create the idea after state for your audience. You will have also crafted your winning statement of value.So, you know EXACTLY what your market wants, the hard work is done, right?Wrong.Just because the market wants what you’re offering… that doesn’t mean they want it from YOU. (At least… not yet.)Yes, we have to make sure that what we offer is what our market wants, but just because someone wants it, doesn’t mean they want it yet.The conversion funnel takes that into account. It’s all about the courtship with your prospects and customers. It’s about using appropriate sequence and following ordinary human interaction. Just like if you were ‘dating’.The 2 Types of Doubts to Overcome Within Your Content and Marketing MessagesNo matter how great your product or service, or how much your prospect...
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