Why Value Isn’t Enough For Business Success

Creating value in the marketplace truly isn’t enough to stand out from the crowd and ensure your business success.If you’ve been following along, you will have already gone through the before and after grid to create the idea after state for your audience. You will have also crafted your winning statement of value.So, you know EXACTLY what your market wants, the hard work is done, right?Wrong.Just because the market wants what you’re offering… that doesn’t mean they want it from YOU. (At least… not yet.)Yes, we have to make sure that what we offer is what our market wants, but just because someone wants it, doesn’t mean they want it yet.The conversion funnel takes that into account. It’s all about the courtship with your prospects and customers. It’s about using appropriate sequence and following ordinary human interaction. Just like if you were ‘dating’.The 2 Types of Doubts to Overcome Within Your Content and Marketing MessagesNo matter how great your product or service, or how much your prospect...
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