Creating a Powerful Brand Through Your Content

Are you creating a powerful brand with your content marketing efforts? Have you ever really thought about how your message differentiates you from the millions of others out there?How different are you really from the thousands of other blogs in your niche? What do you want to be known for as a brand?Most business owners and marketers never really think about this. That’s why they never stand out.Look 5 years down the road from now. What topic of content do you want to be associated with? What types of products or services do you see yourself offering? What type of business and community do you want to create?These are all questions that help to set your business up for success in such a crowded arena.Knowing the answers to these questions will help you for the core categories of your blog. When you consistently create content on a few core categories, your market associates you with these categories. You build authority and your content becomes the go-to source for those topics.But building...
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Your Content as a Driver for Change to Create Content Success

The Real Goal of MarketingTake a look at the content your business currently produces. Is there a defined flow and purpose to it, or is it just random content that you hope will bring traffic and sales to your business?We’ve already discussed why your business absolutely needs a solid content strategy, along with the tangible and intangible benefits of doing so. I think we can all agree that the benefits are pretty remarkable.Here’s the thing… if you’re not able to clearly articulate the direction that you want your content to take your readers, then it will be difficult for your readers to understand your purpose as well.In order to begin creating this flow and purpose, you need to first get clear about why your blog and content exists.We’re going to talk about how to set yourself up for content success. More specifically, how to create content that becomes a driver for change within your niche.By following the steps outlined here, you’ll finally have a clear idea of the purpose...
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