Success Secret 8 Knowledge Is Power

Firefighters are the best-trained team you’ll ever come across. They train daily to prepare for virtually any kind of emergency that could arise.If their teams know the fundamentals of fire and understand fire behavior, they will be prepared and any fire will not surprise them. So learning and training is a huge part of everything they do.Most firefighters will not see the same exact fire twice in their careers. That’s why they must have tremendous knowledge and be prepared for the situations that present themselves every day.In firefighting, just as in life and business, how we prepare counts. Knowledge is particularly crucial for firefighting since much of their work is done with limited vision due to dense smoke.They depend on each other to communicate the situation and to be where they are supposed to be. Each member of the team at the fire is accountable for completion of their assignment. To fail in any area could be disastrous.Knowledge is power because it saves lives. Knowledge gives us the power to choose....
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Why Value Isn’t Enough For Business Success

Creating value in the marketplace truly isn’t enough to stand out from the crowd and ensure your business success.If you’ve been following along, you will have already gone through the before and after grid to create the idea after state for your audience. You will have also crafted your winning statement of value.So, you know EXACTLY what your market wants, the hard work is done, right?Wrong.Just because the market wants what you’re offering… that doesn’t mean they want it from YOU. (At least… not yet.)Yes, we have to make sure that what we offer is what our market wants, but just because someone wants it, doesn’t mean they want it yet.The conversion funnel takes that into account. It’s all about the courtship with your prospects and customers. It’s about using appropriate sequence and following ordinary human interaction. Just like if you were ‘dating’.The 2 Types of Doubts to Overcome Within Your Content and Marketing MessagesNo matter how great your product or service, or how much your prospect...
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